Our Journey

2022

Where It All Began

It all started with Granny Zhuhuan's beautiful crochet flowers. What began as a family craft would soon become the inspiration for something much bigger.
The Way to You founder's husband with Granny Zhuhuan, the original crochet flower maker

Early 2023

A Community of Makers

We began connecting with talented women artisans in China, bringing together traditional crochet skills, shared creativity and new opportunities through making.
Women in The Way to You crochet artisan community working together

August 2023

The Way to You Was Born

The Way to You officially came to life in London, founded by Wuchao and Yue with a shared love for flowers, craftsmanship and the little things that make life meaningful.

March 2024

Our Flowers Arrived at Liberty London

A very special milestone: our handmade flowers found their place on the shelves of the iconic Liberty London, just seven months after our brand was born.

May 2024

Our London Pop-Up

We brought our colourful world of crochet flowers to Covent Garden, creating a little space for people to discover our work, meet us and experience the flowers in person.

July 2024

A Summer in Bloom

Our flowers made their way to the RHS Hampton Court Palace Garden Festival, where we met fellow flower lovers and shared our everlasting blooms in a garden full of inspiration.

May 2025

Our Chelsea Flower Show Debut

Our first RHS Chelsea Flower Show! A dream moment for our small team, surrounded by extraordinary gardens, floral artistry and people who love flowers as much as we do.

May 2025

A Little Recognition

We were delighted to receive a Highly Commended recognition in the Design & Craft category at Gift of the Year 2025, celebrating the creativity and craftsmanship behind our work.

2025

Flowers Beyond Borders

From our little London studio, our flowers continued travelling further, finding new homes in independent shops, galleries and creative spaces across Europe and Japan.

January 2026

The Joy of Making

We introduced our first Crochet Flower DIY Kit collection, inviting you to slow down, pick up a crochet hook and discover the joy of making your very own flowers.

May 2026

A Bouquet for Her Majesty

One of our most unforgettable moments: we had the honour of presenting a handcrafted crochet bouquet to Her Majesty Queen Camilla at the RHS Chelsea Flower Show.

October 2026

Room to Grow

We moved into a bigger London studio, making room for new ideas, more flowers and everything still to come. Our DIY Kits also made their appearance at Knit + Stitch London, bringing the joy of crochet to even more makers.